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Cmart

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Cmart is a multimodal platform built to equip and encourage formerly incarcerated women to use technology to improve their well-being and get support during re-entry to the city

Target Audience

Specifically for female convicts, inmates and parole officers

Methods

Qualitative research, User interviews, Synthesis, Ideation, Workshop Facilitation, UX/UI design

Tools

Adobe Photoshop, Procreate, Mural, Figma, Illustrator, Zoom

I worked with

Abigail: UX Strategist, Designer

Shraddha: UX Researcher, Designer

Timeline

16 weeks (Jan - May) 2023

Client

Academic Project

Highlight

My Role

UX Researcher, Strategist, UX/Product designer

My Contribution

Planning and Research - Conducted qualitative research including literature reviews and SME interviews
Strategy and Ideation - Crafted out insight, understanding patterns and ideation to explore different concepts
Prototyping and design - Build user cases, sketches, product features and built prototypes, interactive interfaces

Project Timeline

Research Goal

My goal for the research was to learn more about the experiences of formerly incarcerated women’s with technology during their time in prison, to understand how they make their regular purchase in prison system, and to understand their fears about returning to the city.

Unemployment data of formerly incarcerated individuals in the US

I scanned and documented relevant data literature, videos, and academic publications and journal articles. 

Secondary Research

I led in-depth interviews with subject matter experts from the Women’s Justice Institute and Smart Policy Works.

Contextual Enquiry

I facilitated co-design sessions with system impacted women (inmates) to evaluate preliminary hypothesis and gather information about their experiences.

Co-design Workshop

Commissary Officer  User Journey

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Research Insights from understanding users' pain point

Many women find the use of technology confusing because they do not have exposure to digital standards

Digital Space

Difficulties navigating digital platforms  All things are online like, The State ID system is also online which can pose a challenge if they do not know how to navigate it.

Trust and Assurance

Lack of understanding of how technology work, only few have access to technology classes

Technology is a major challenge due to lack of understanding how data is shared and stored, and a misalignment between the systems’ interest and the individuals’ interest. 

Privacy and Security

Uncertainty around when and who to disclose information with and use of multiple passwords.

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Privacy defined by inmates as (ownership and control) concerns about surveillance and hacking, privacy from social/personal relationships.

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Understanding the User

Problem Framing

How might we encourage system impacted women use technology to improve their well-being and strengthen their support system to help them with re-entry?

Opportunity Areas

1

Introduce activities that allow system impacted women to exert some privacy and practice emerging security methods during prison. 

2

Encourage digital routines within prison to familiarize them with standard technology practices.

3

Integrate trusted actors like friends and family by allowing women to use technology to stay connected with them.

User Flow

Authentication factors can be classified into three groups: something you know: a password or Personal identification number (PIN); something you have: a token, such as bank card;

Something you are: biometrics, such as fingerprints and voice recognition.

of ideas and concepts to drive design solution. 

Early explorations

The Solution

The solution featured focuses on learning opportunities in online decision making, security practices and gaminification to encourage user retention by earning points for future purchase as well as accessing support from outside  

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